Measurement & Evaluation

At 3CommPR, we prioritize the measurement and evaluation of all media output, both online and offline. We assess outcomes against agreed-upon goals to ensure our PR efforts generate tangible results. Here are 5 Key Methods we utilize to determine the effectiveness and success of our public relations activities:

We meticulously track the quantity and quality of press clippings that mention your company, products, and services. Our focus is on securing coverage in reputable publications that resonate with your target audience, maximizing visibility and engagement.

3CommPR provides clients with comprehensive qualitative and quantitative media analysis of their press coverage. 

• Qualitative Evaluation: We assess key factors such as where stories are published, the tone and bias of the coverage, the inclusion of essential messages, and whether the mentions arise from press releases or other promotional efforts.
• Quantitative Evaluation: We measure campaign success using Advertising Cost Equivalent (ACE) metrics. This includes calculating the frequency of your key message exposure alongside demographic data of the audience reached. We also offer keyword tracking to monitor how often your brand name, product name, or core messages appear in media coverage.

Monitoring website traffic before, during, and after a PR campaign is crucial. Many sales leads originate from calls-to-action on your website, making it essential to analyze traffic spikes to determine the impact of our PR strategies on your business.

Social media metrics are vital for evaluating PR effectiveness. We track mentions on social media networks as well as engagement rates. Our assessment extends to understanding conversations about your brand, helping enhance your social media presence and stakeholder engagement.

Using these robust measurement strategies, 3CommPR demonstrates how effective public relations positively influences business growth and enhances brand reputation. We believe that transparent evaluation is key to refining our strategies and securing continuous success for our clients.

Get in Touch!

Discover how 3CommPR can leverage measurement and evaluation to propel your business forward. Contact us today to learn more about our integrated approach to public relations.